Customer experience: it’s more than social media and ‘touchpoints’
Last month I tried to buy software online. I knew what I wanted, but when...
Read MoreLast month I tried to buy software online. I knew what I wanted, but when...
Read MoreSocial media may have brought a wholly new way for brands to engage with consumers...
Read MoreThe traditional ‘funnel’ model used by marketers to map how consumers move from being interested...
Read MoreAs the massively under-priced IPO of Royal Mail showed last month, pricing of shares in...
Read MoreAn interesting evening at the Medical Society of London, where the Guild of Health Writers...
Read MoreAt the time of writing Facebook’s value is down 11% with shares valued at $34,...
Read MoreThis article first appeared in Press Gazette There was a minor palaver a couple of...
Read MoreIt’s been a funny week for privacy. First, Google launched their long-anticipated unified privacy policy,...
Read MoreAn interesting article in the Evening Standard today reflects a lot of the preoccupations of my...
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