What’s behind the resurgence in explainer videos from major publishers?
Explainer videos are the equivalent of the ‘For Dummies’ textbook series. So why has that...
Read MoreExplainer videos are the equivalent of the ‘For Dummies’ textbook series. So why has that...
Read MorePresenting the first in a series of ‘long read’ interviews with key decision-makers in the...
Read MorePublishers were emboldened by ecommerce performance during the pandemic, only to trim their ambitions when...
Read MoreQuite rightly, there was a celebratory air to last week’s IPG conference. While the trend...
Read MoreThe race between Google and Facebook to see which can make itself least popular among...
Read MoreWhat do magazine and have in common? On the surface, not much: one is a...
Read MoreThe media industry is too white. Back in 2001, Greg Dyke said that the BBC...
Read MorePredictable scorn has been poured on the choice of Bob Dylan as this year’s winner...
Read MoreIt seems barely possible, but it’s less than a decade since Amazon boss Jeff Bezos...
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