Do you really know your audience as well as you think?
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Magazines
The other week I found myself in a meeting with the CEO of a niche...
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Insights
How do media firms prepare for an uncertain future?
Broadcasting
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News media
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It is one of the most derided quotes of all time: simultaneously mocked both for...
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Brands are getting interested in ‘efficacy’ – how digital media helps firms get what they plan for
Digital
E-commerce
E-Learning
Technology
In recent weeks the concept of “efficacy” has become something we have been thinking about...
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