Insights

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2018 will see the ‘quality revolution’ for digital advertising

There are any number of predictions for media priorities in 2018 floating around. As with...

How publishers can wake from the digital dream

Is the digital dream over for publishers? This week news out of BuzzFeed, VICE and...

How chasing “hits” has failed publishers

Most digital media businesses are slaves to the ‘hit’ – the number of clicks on...

Why publishers no longer need to worry about ad blockers

Ad blocking was labelled as an existential threat to ad-supported digital content by some (including...

How did Facebook dominate everything in 2016?

By anyone’s standards 2016 has been a peculiar year. But, at Facebook HQ, the last...

Is Microsoft’s LinkedIn deal as much about SaaS as ad money?

Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced...

If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to...

Publishers, how well do you know your audience? What are you doing to maximise its value?

The long-term viability of digital publications that rely on scaling audience has been called into...

Culture Secretary wades into ad-blocking debate – but what about the customers?

Barely a month seems to go by without us writing about ad-blocking – if we’re...

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