How media businesses can fight the spread of fake news
Fake News
Media responsibility
It’s hard to believe that ‘fake news’ didn’t really exist as a term until a...
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Other
We believe in improving businesses through people.
Whether that is optimising your organisational structure, undertaking a values audit to improve staff retention, salary benchmarking surveys, or mapping out your competitor market, MTA can design bespoke programmes to help your company get the best out of its people.
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Improving businesses through people
Insights
Facebook Explore Feed: the opportunity for publishers
Digital
Social media
The race between Google and Facebook to see which can make itself least popular among...
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How chasing “hits” has failed publishers
Advertising
Digital
Most digital media businesses are slaves to the ‘hit’ – the number of clicks on...
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Print magazines: a blueprint for success
Advertising
Communications
Content marketing
Magazines
Recruitment
What do magazine and have in common? On the surface, not much: one is a...
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Staff retention in nine steps
Recruitment
As headhunters, we love recruitment. But we also spend a lot of time advising our...
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Lies, damned lies and statistics
Social media
Following our blog earlier in the week about the declining influence of print in elections,...
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