Is brand differentiation enough to save publications?
Magazines
Media
This week saw credible rumours of the closure of the Glamour magazine brand in the...
Read More
Other
We believe in improving businesses through people.
Whether that is optimising your organisational structure, undertaking a values audit to improve staff retention, salary benchmarking surveys, or mapping out your competitor market, MTA can design bespoke programmes to help your company get the best out of its people.
Other Services
Improving businesses through people
Insights
What is the future of branded content?
Advertising
Communications
Content marketing
Branded content – native advertising, paid-for content, advertorial, creative solutions, call it what you will...
Read More
Where are media companies investing their tech dollars?
Media
News media
Technology
Media has always been a tech-driven business, exploiting, over centuries, the development of papyrus, paper,...
Read More
Could AI be used to save lives in the real world?
Digital
Entertainment
Games
Technology
On Sunday 18th March 2018 a 49 year old woman in Arizona was killed by...
Read More
Why apps are becoming central to consumer publishers’ strategies
Digital
Magazines
Publishing
Media companies – consumer-facing publishers in particular – are reportedly looking to reddit for inspiration....
Read More
NewTV, but same old challenges
Advertising
Broadcasting
Entertainment
Media
The entrepreneurs behind the imaginatively-named NewTV, Jeffrey Katzenberg and Meg Whitman, will be feeling encouraged...
Read More
Contact Us
Please get in touch to find out more about the full range of services we offer.
