Can ads be art if they aren’t political?
Advertising
Art & Culture
The jewel of television advertising is undoubtedly the Christmas ad, which is very representative over...
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Other
We believe in improving businesses through people.
Whether that is optimising your organisational structure, undertaking a values audit to improve staff retention, salary benchmarking surveys, or mapping out your competitor market, MTA can design bespoke programmes to help your company get the best out of its people.
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Improving businesses through people
Insights
How streaming services have changed comedy forever
Broadcasting
Technology
How Netflix has changed comedy forever There’s much to be said for Netflix’s data-led commissioning...
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Executive search: Why we do what we do, and why it works
Media jobs
Recruitment
Why we do what we do, and why it works I should first say that...
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Console sales cycles may just have changed forever
Entertainment
Games
Technology
While all eyes have been on Google’s forthcoming Stadia, it may actually be Microsoft who...
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Streaming is the future – but not for all media
Games
Technology
Streaming content is the natural endpoint for entertainment content. The many conveniences that come from...
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Facing the curtain: How print titles are bowing out gracefully (or not)
Magazines
Media
We haven’t seen the last of the print closures. Between falling circulations in at-risk genres...
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