Insights

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Don’t bother with ‘followers’ and ‘likes’ for social media marketing, buy ‘reach’

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Martin Tripp Associates: what sectors and job titles do we recruit for?

Last month, I had a surprising conversation with a regular media client. He’s used Martin...

Educational publishing: Are MOOCs better suited to corporate learning than high ed?

Until recently, Massive Open Online Course (MOOCs) were seen as one of – if not,...

Retail media: Tesco Labs experiments with Google Glass for grocery shopping

What does Tesco do? It’s just a supermarket, right? Wrong. According to Angela Maurer, it’s...

Selling digital space: how advertising salespeople can avoid being left behind

Even the most superficial reader of newspaper websites can’t fail to notice the abundance of...

Understanding customers is key to developing media for professional services

In the last two years we have worked closely with several key firms producing successful...

How Adidas is using content marketing around the World Cup

Unless you’ve been living on another planet for the last few weeks, it would be...

How to do a quick social media audit and get a cheap and simple campaign off the ground

Have you dipped your toe in the world of social media? Have you set up...

Educational publishing jobs: the future is developing customisable e-learning content and platforms

For educators, students, parents, and politicians the shift to online learning presents an opportunity to...

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