Insights

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What can we learn from media changes in the 20 years since I became a headhunter?

2016 marks twenty years since I became a headhunter. While that makes me feel incredibly...

Amazon throws its weight around in the e-books market – how should publishers respond?

It’s hard to believe that Amazon was founded twenty-one years ago. Since their establishment in...

Social isn’t just bringing new skills to customer service – it can also change its function

Picture the situation: your firm is an airline, a customer enraged by the delay in...

How Domino’s pizza uses mobile marketing and ordering to drive sales

None of us needs a technology worthy or a digital consultant on £100 an hour...

Tesco’s retail media revolution continues with health-themed ‘hackathon’

Tesco Labs, the supermarket’s digital innovation wing, is running a 48-hour ‘hackathon’ next month to...

Pinterest, Promoted Pins, and self-service social media ads for SMEs

Running a small business in the digital age isn’t always easy. The inherent problems associated...

Retail media: Tesco Labs experiments with Google Glass for grocery shopping

What does Tesco do? It’s just a supermarket, right? Wrong. According to Angela Maurer, it’s...

Customer experience: it’s more than social media and ‘touchpoints’

Last month I tried to buy software online. I knew what I wanted, but when...

Brands are getting interested in ‘efficacy’ – how digital media helps firms get what they plan for

In recent weeks the concept of “efficacy” has become something we have been thinking about...

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