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Why the Bake Off move is great news for C4

The general tenor of the debate around the move of The Great British Bake Off...

What does Brexit mean for our various media sectors?

It’s only two weeks since the EU referendum and media businesses and their employees are...

Affiliate marketing: what is it, and how does it work?

A colleague was recently sharing a cab with a senior sales director working for a...

Is Microsoft’s LinkedIn deal as much about SaaS as ad money?

Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced...

If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to...

Publishers, how well do you know your audience? What are you doing to maximise its value?

The long-term viability of digital publications that rely on scaling audience has been called into...

Digital publishing means constant flux: get used to it, hire leaders who can adapt and react

Sometimes the pace of change in publishing can be staggering. It seems not a month...

Culture Secretary wades into ad-blocking debate – but what about the customers?

Barely a month seems to go by without us writing about ad-blocking – if we’re...

What can we learn from media changes in the 20 years since I became a headhunter?

2016 marks twenty years since I became a headhunter. While that makes me feel incredibly...

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