Will in-game advertisements backfire for video game companies?
The most recent statistics from the Entertainment Retailer’s Association reveal that the UK video games industry...
Read MoreThe most recent statistics from the Entertainment Retailer’s Association reveal that the UK video games industry...
Read MoreWe all know what’s happening with adspend. Digital advertising spend represents all net growth in...
Read MoreAudio content is having a mini Renaissance. Between radio’s strong showing in adspend predictions for...
Read MoreIt’s undeniably been a bad week for print in the UK: Shortlist Media (now rebranded...
Read MoreAfter the Cambridge Analytica scandal earlier in the year, you’d expect that platforms like Facebook...
Read MoreNo doubt you’ll have seen the latest Facebook controversy (no, not that one): the social...
Read MoreBranded content – native advertising, paid-for content, advertorial, creative solutions, call it what you will...
Read MoreThe entrepreneurs behind the imaginatively-named NewTV, Jeffrey Katzenberg and Meg Whitman, will be feeling encouraged...
Read MoreThis week The Washington Post announced its ambitious plans for broadcasting on Twitch. In acknowledgement...
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